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Archive for April 3rd, 2014

Jacqui Jacoby: It’s a Launch Party!
Thursday, April 3rd, 2014

jj1CaptureWith my book coming out I started to Google “launch parties” and everything I found dealt with large venues that were rented and inviting the businesses in town with the town’s officials. It was all about sales and presence.

And that is not what I wanted. I didn’t want an “event”. I wanted a celebration with my close friends and family of what I had accomplished.

I took the concept of ”launch party” and I pulled it into an intimate setting and started planning what I saw as the perfect way to celebrate years of hard work.

Invitations were done word of mouth and by Facebook. Nothing fancy.

Food was planned; just a cake and ice cream with a variety of beverages. For the cake, it took three calls in town to find a baker who could make one with a photographic image on it instead of mere icing.

Suggested decorations for the venue:

* About six or eight small place cards set around the room with character facts. In my case “Jaime doesn’t like chocolate” (above) and “Stephen doesn’t listen to anything produced after 1979.”

jj2Capture* A playlist that represents your book playing softly in the background. For us, it was Stephen’s classic rock.

* Recipe cards might be featured. One recipe that works for him, one for her. I made the Sangria that Jaime loves and served it in cups the color that matched the cover of the book. Guests took the cards home.

* 8.5 X 11 covers of the book displayed in acrylic frames. Not only for this book, but others, if you have them. I put them around the room with a note on two: “Ask Me about My Next Book.” It was a great conversation starter.

* A couple of disposable cameras for guests to use to capture spontaneity.

* Balloon bouquets, steamers, silk rose petals here and there. Things that say “party”.

* Most important: Your new release displayed. Stacks standing next to one that stands alone and strong.  Keep a pen handy if someone wants a copy autographed. We sold ours at cost to our friends and family.

jj3CaptureA Launch Party doesn’t have to be an official occasion to promote name and sales. Sometimes it can be a mere celebration of this wonderful thing you worked so hard to achieve. Let your family be there with you. Have your friends come and see why you were always so busy. And have fun. In the end, that’s all it is about sometimes!!