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Archive for March 12th, 2015

Peggy Jaeger: Success after a Certain Age
Thursday, March 12th, 2015

When I started writing, oh, about 100 years ago, I never wanted to be a household name.  Nora Roberts, Beatrice Small, Kathleen Woodiwiss, these were the authors who had notoriety and success attached to them. All I really wanted was to be personally successful. To me, that meant being able to support myself financially with my writing. If people enjoyed what I wrote and I got paid for it, well that was good enough for me.

As I said, that’s what I thought when I started writing. Now, decades later, 6 years away from 60, I find I want the same thing, but times have changed. With the advent of my first romance novel’s publication this month, I am over the moon and blown away with delight. But just having the book published seems to have been the easy part. Now that it is out in the universe for all and sundry to delight in, I find that I need to learn an entirely new profession that I didn’t go to college for, and have no knowledge of: marketing.

I’m not a salesperson. I’m not that girl who can sell ice to Eskimos and sand to Bedouins.  I don’t like the high pressure sale’s pitch and I loathe when I enter a store and the clerks follow me around, solicitously asking if I need assistance. This is probably why I do so much of my shopping on-line. So, when faced with the prospect and arduous task of now hawking my book to the masses, I panicked.

Really. Full-fledged anxiety blow-out. I had no knowledge of where to even begin to get my name and book promoted. I couldn’t afford to hire a publicist – didn’t even know where to find one. I looked in my local phone directly. Nope, not listed there. The few on-line promotion sites I Googled  sounded shady at best.

What to do? The book was coming out soon. Really soon. And I had no plan.

Then I took a breath and realized I had excellent resources to cull from. Since I am a member of RWA and I love my local chapter, I turned to my published chaptermates and was given a plethora of advice – and all of it was golden. They told me the reputable sites to use for on-line promotion and romance friendly blog tours. They gave me invaluable tips for in person promotion such as book club signings, library discussions, and even garden club lectures. My chaptermates had been through the fire of self promotion and had come out unscathed, educated, and successful with sales, so I took all of their knowledge and ran with it.

So far my endeavors have paid off. My book launched last week and the word has gone out to the Twitter-verse, Facebook-land, Pinterst- pinners and many more.

I still feel a deep sense of personal success at having achieved my life long goal of being a published romance author. But now, with the way publishing and the reading world has changed, I feel I have become a much more successful promoter as well.

How do you define personal success? What are some of the ways you’ve been able to get the word out on your books? I’m always game for learning new things. More so now, since I need to market myself.

Drop me a line and let me now how you’ve managed to develop a plan for marketing success.

And much thanks to Delilah for hosting me today. It’s been an exciting ride so far.

 Skater’s Waltz

pjCaptureFigure skater Tiffany Lennox is busy with rehearsals for an upcoming ice show when the only man she’s ever loved comes home after a two-year overseas stint. She needs him to see her for the woman she’s become and not the child he knew to ensure he stays home, this time, for good. With her.

For all his wanderlust and hunger for professional success, Cole Greer comes home wanting nothing more than to rest, relax and recover. He is delighted in being Tiffany’s hero and has a special place in his heart reserved for her. But faced with the oh-so-desirable woman she’s become, he starts questioning his determination to keep their relationship platonic.

When forced by the television network to go back on assignment, Cole – for the first time in his life – is torn between his career and his heart.

Skater’s Waltz Excerpt:

One delicate auburn eyebrow rose almost to her hairline. “Cocky self assurance has always been one of your greatest assets,” she commented dryly. Read the rest of this entry »